Google+ Starts Rolling Out Vanity URLs For Some Accounts

A few weeks ago, the Google+ team punked The Oatmeal by redirecting its Google+ profile URL to a slightly more interesting (and profanity-laden) URL. That, it turns out, what just a test for today's wider rollout of vanity URLs for a subset of verified?business pages and profiles on Google+. Google has already enabled this feature for a number of big brands an celebrities like Toyota, Delta Airlines and Britney Spears, but don't get too excited yet: it's not clear when Google plans to roll out custom URLs to all of its users.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/dirjaE9eTls/

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